Go check out the most recent Vibe Magazine - Feburary Issue.
Look to the right of Mr. Justin Timberlake's face - see that? Yes! it says "Bollywood Bombastic Beats!"
There is a six page spread about the entire South Asian Scene including small interviews with artists in NYC, in Bombay and candid/well done talk of the whole scene. Gives us some recognition - although they sort of defend the whole new "copy bollywood and rap over it" thing that is happening in hip-hop/rap these days. But still worth a read.
For those cheapos who don't wanna shell out $10 - I will provide with a link once it's available online as a free read on their website. You are going to have to go out and buy it for now.